Anheuser-Busch’s combine-turned-ComBar hits the road
As America prepares to celebrate its 250th birthday, Anheuser-Busch is taking its support for U.S. agriculture on the road with a new creation that’s hard to miss: a 10-ton mobile bar built from a real combine harvester.
The company announced the launch of the “ComBar” this week, describing it as a first-of-its-kind mobile bar engineered from a working combine and designed to honor the farmers who grow the ingredients used in some of the nation’s most recognizable beers.
The unveiling marks the latest chapter in Anheuser-Busch’s Choose Beer Grown Here campaign, which launched in 2024 and emphasizes the brewer’s sourcing of American-grown barley, rice, corn, and hops. According to the company, it spends approximately $700 million annually sourcing ingredients from 700 U.S. farmers.
“The ComBar brings that commitment to life in a way only Anheuser-Busch can — by transforming an iconic symbol of the harvest into a celebration of the people who make our beers possible,” said Cesar Vargas, chief external affairs officer for Anheuser-Busch.
The mobile attraction spans more than 400 square feet and features working beer taps, including a former grain auger repurposed as part of the serving system. Anheuser-Busch says the project serves as a rolling tribute to the growers whose crops help supply brands including Busch Light, Budweiser, Bud Light, and Michelob ULTRA.
“Anheuser-Busch invests $700 million sourcing from 700 American farmers each year because we know that great beer begins with the highest-quality, U.S.-grown ingredients,” Vargas said. “The ComBar brings that commitment to life in a way only Anheuser-Busch can — by transforming an iconic symbol of the harvest into a celebration of the people who make our beers possible. We’re rolling it out this summer to remind people to ‘Choose Beer Grown Here’ and support the growers behind every sip—because that’s who we are.”
The company’s renewed focus on agriculture comes two years after launching the Choose Beer Grown Here initiative and becoming the first company to adopt American Farmland Trust’s U.S. Farmed certification. The brewer’s relationship with farmers hit a rough patch in 2019 when a Bud Light Super Bowl campaign criticized the use of corn syrup in competing beers, sparking backlash from corn growers and farm organizations across the country. It also resulted in a “false advertising” lawsuit from competitor MillerCoors
The U.S. Farmed designation indicates that at least 95 percent of agricultural ingredients used in participating products are sourced from U.S. farms.
Scheduled appearances include the St. Louis Fourth of July Celebration, the North Dakota State Fair, the Iowa State Fair, the Farm Progress Show in Boone, Iowa, Husker Harvest Days in Nebraska, and grower appreciation events in Idaho and Arkansas.
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